We have a research team to assess the client’s market situation, including understanding customers and competitors. We develop ideas and execute it as per the consumer behavior and current market needs. We also test creative ideas by conducting focus group sessions with selected members of the client’s target market in order to get their reaction to several advertising concepts. Research assessment is also done following the completion of an advertising campaign to measure whether the campaign has reached its objectives. Market research, pretesting, post-testing, brand, campaign audit etc. are done by ANS Creation.